Background
Prior to joining SH&E, Abbas Mirza was a Commercial Manager for all of BAA’s seven airports in the UK. His key responsibilities included formulation and delivery of Retail’s strategy, account management for key income drivers with third parties, negotiation of retail concession contracts and business planning for non aeronautical income streams. Abbas has also worked on rolling out commerciality training modules to the BAA Group.
Specific areas of experience at BAA:
- Contributed to the decision making process for the Concessions Planning Group for the Heathrow Terminal 1 extension and Terminal 5 retail developments with ownership for the negotiation and letting of high value units within the Retail Services category (bureau de change, entertainments, health and beauty and vending services).
- Accountability for developing a new commercial finance team partnering the business to facilitate the letting of concession space and contract negotiation in the Terminal 5 development.
- Responsible for commissioning and delivering a business strategy for the retail services product area, including setting of financial targets with recommendations on optimal space usage, marketing and new product development.
- Accountable for leading customer insight market research to understand spending behavioural patterns and appointing independent specialist to conduct the work-stream.
- Key responsibility for seeking out new concession opportunities aligned to BAA’s wider retail strategy through market research and financial appraisals.
- Participated on BAA’s Consultative Group on recommending new ways of working to improve profitability from commercial activities.
- Created a framework for increased commercial income opportunities through the introduction of innovative solutions to contract negotiations in order to leverage additional profit margins.
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